New York University’s summer housing program populates the dorms with interns in the city for the summer. The site is marketed to major companies across the city and visited by many college students seeking housing options. A refreshed mobile-optimized site was created with the intention to appeal to both businesses and college students alike. The custom icon series and utilization of NYU’s image and video library created a dynamic web experience. The site is managed and updated by NYU, and has helped ensure the success of the summer housing program, filling thousands of rooms each summer.