Case Study
Project Type
Visual Identity, Campaign Design
Role
Brand Designer, Creative Direction
For the second year in a row, I have partnered with The Poetry Society of New York, a nonprofit dedicated to bringing the impact of poetry to those seeking more creative lives, to create a refreshed campaign identity for their annual poetry festival. This year's theme, A Modern Odyssey, aimed to transform Governors Island into a modern Ithaca and the homecoming for poets and wanderers. Huge thank you to Jackie, Stephanie, Tova, and the entire team at The Poetry Society of New York for trusting me with this project!
Impact
47%
Increase in Instagram Engagement
Promotional materials outperformed prior annual programs
31%
Increase in Membership
Resulted in the largest single weekend jump in membership
2X
Increase in Sponsors
More businesses sponspored than previous year
$3K
Donated for Annual Fund
Raised by individual weekend-of donations