Zeros is a new digital media publication, publishing work that examines the intersection of technology, culture, and society. The visual identity for Zeros centers around circuit trace patterns and stock archival photography. The juxtaposition of these two elements when placed together emphasizes the often disconnected yet necessary relationship between technology and culture and society. This is reflective of the work being produced at Zeros, analyzing the symbiotic and parasitic nature of this relationship. Zero’s identity also features bright, cool colors to further underscore its basis in humanity. Like the publication itself, Zero’s brand identity creates something that bridges technology, culture, and society.