The New York City Poetry Festival is hosted by The Poetry Society of New York every summer, transforming Governors Island into a poetic utopia. The theme, Poetopia Awaits, positioned the festival as a utopia where the natural and supernatural join to celebrate poetry and the arts. Collage is at the center of the visual identity, combining art pieces representing nature as well as mythical creatures. The relationship between these elements emphasizes the idea of utopia by creating balance and harmony amongst man and myth. Additional graphics to promote The New York City Youth Poetry Festival were created, incorporating more youthful and childlike elements while maintaining this balance. Following the festival, The Poetry Society of New York saw a sharp increase in membership and social media engagement. The visual identity and campaign for The New York City Poetry Festival visualized the very utopia it set out to create.