May 15th, 2025 marked New York University Tandon School of Engineering’s 170th commencement ceremony. To celebrate, a social media campaign was developed that featured graduating students recollecting their accomplishments and mentors while looking toward the future they will soon create. The campaign featured a playful typeface and shapes, creating a fun and youthful atmosphere. Student interviews were conducted to gather quotes that are featured in designs honoring mentors or discussing future plans. These were continued through the school’s Office of Student Life and Services, providing more full profiles on select student leaders. This campaign created excitement and anticipation leading up to the commencement ceremony while celebrating the achievements of the students that make the institution prosper.